Privacy Policy

1. General

Lotus Car Rental ehf. takes your privacy very seriously and is committed to protecting your personal information. In this privacy policy we will seek to explain what information we collect from you when booking a car through our website and why we collect it. Here you can find information about who receives your personal data, our legal basis for processing personal data, how long we retain it, what your rights are as a customer and other important facts relating to data protection laws.

The processing of personal data is governed by legislation on personal privacy and on personal data processing, as they are at any time given as well as the relevant legislation of the European Economic Area. The legislation covers f.x. the processing, storing and transferring of personal information.

2. Personal data that Lotus Car Rental collects and how information is used

Information you provide us when booking online

We receive certain information from you when you book a car/service online. The information collected are following:

2.1. Your Selection of a dream pack and insurance

About the car
Pickup and drop off time Days total and prices Insurance

2.2. Your Personal Information:

First name
Zip Code
Arrival time Driver’s licence no.

2.3. Payment Options

Pickup and drop off date
Pickup and drop off location
What you choose from Lotus Extras Store

Last name
Flight Number Driver’s date of birth

No. of passengers Driver
Special requests

Information about whether you have chosen to pay before or at the pickup.

3. Recipients and data retention regarding your online booking and outgoing emails

Our service provider is 1984. 1984’s role is limited to storing information on our behalf; 1984 does not use the information for any other reason.

3.1. Outgoing emails

As a customer you will receive emails regarding your booking and special offers related to our services.

3.2. Changes of Terms of Service

Our terms may change in the future. When we change them, you will be notified via email.

3.3. Changes to this privacy policy regarding how we handle personal data

This privacy policy might change in the future. We believe it is important that our customers are aware of how the company handle their personal data. Therefore, we will send you an email of or when our privacy policy changes.

4. Legal basis for processing personal data

The personal information referred to mentioned in section 2.1. is collected on the basis of your consent. The information referred to mentioned in section 2.2. is collected on the basis of a legal obligation. The information referred to mentioned in section 2.3. is collected on the basis of an agreement. The information referred to mentioned in section 3.1.-3.3. is collected on the basis of legitimate interests.

5. Protection of Personal Data

Lotus Car Rental takes precautions, including administrative, technical and physical measures, to safeguard your personal data against loss, theft and misuse, as well against unauthorized access, disclosure, alteration and destruction. We store the personal data you provide us encrypted on computer servers that are located in controlled facilities. We restrict access to personal data to our employees, contractors and agents who need access in order to operate, develop, or improve our services.

When you enter sensitive personal data in the booking we follow generally accepted standards to protect the personal data submitted to us, both during transmission and once we receive it.

6. Personal data transfers outside of the European Economic Area (EEA)

Where your personal data is transferred to a country outside of the EEA, and that country is not subject to an EU adequacy decision, we will ensure your data is protected by appropriate safeguards (e.g., EU-approved standard contractual clauses, a Privacy Shield certification, or a supplier’s Binding Corporate Rules).

7. Your right as a customer booking through our website

If you have granted your consent for processing certain personal data, you are entitled to withdraw your consent at any time given pursuant to data protection laws. However, that right does not affect the legitimacy of the processing of data carried out before you withdrew your consent. You also enjoy other rights, such as the right to access your data, the right to have wrong or misleading information about you to be rectified, the right to have your personal data deleted, the right to restrict that your personal data will be processed, the right to have your personal data deleted, the right to restrict that your personal data will be processed, the right to object and your right to data portability. Please note that some of your rights might be subject to certain conditions.

8. Data Protection Officer

If you have any concerns or further questions about how Lotus Car Rental handles and/or processes your personal data, or if you want to exercise your rights, you may contact our data protection officer:

Name: Dattaca Labs
Address: Grandagarður 16, 101 Reykjavík, Iceland. Email: ​

9. Right to file a complaint with the Data Protection Authority

If you have any concerns that Lotus Car Rental handles your personal data legitimately, you have the right to file a complaint with the regulatory authority.